After interviewing more than six dozen entrepreneurs, experts, and academics Christiane Lemieux, author and founder/CEO of The Inside, realized that while all of the conversations were different, under the surface they were connected by the concept of “friction.” Or rather the reduction of friction. In this LIVE@LIFT session Christiane will share what she’s learned about how to launch companies that will survive in a world of frictionless commerce made possible by new technologies, a new mindset, and new demands from consumers. 

Christiane’s new book “Frictionless: Why the Future of Everything Will Be Fast, Fluid, & Made Just For You” was released on June 23, 2020.